Hashtag how many

Community hashtags are hashtags that connect like-minded users around a specific subject. Hashtags indicating your niche in your industry , like weddingphotographer or travelphotographer. Hashtags for Instagram communities in your industry , like bakersofinstagram or foodiesofinstagram. We recommend using a variety of hashtags on your posts and stories so your posts can reach different communities.

For example, if you run a food account, you could use cleaneats to reach users looking for healthy recipes or sweettooth to nab attention from the dessert-loving crowd.

It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name but everything to do with your brand identity! While community hashtags are meant to increase the reach of your message, branded hashtags are designed to connect themes for you and your audience.

They can be used to promote a campaign or collect user-generated content UGC. Getting your Instagram followers to use your branded hashtag in their posts and stories is key to getting discovered on Instagram by new audiences. This way, your followers can tap the hashtag and see other posts about your business.

While branded and community hashtags are meant to last, campaign hashtags are usually shorter-term and run for just a few days, a season, or a year. For example, Tezza App recently used the hashtag 12daysoftezzaapp to promote a holiday campaign.

When used correctly, Instagram hashtags can help you grow your reach, get more engagement, and attract more followers. But in order to be successful with hashtags, you need to be strategic about what hashtags you use and when you use them.

The best way is to look and see what Instagram hashtags your audience, competitors, and industry leaders are already using. Instead of just tagging dogstagram over 95 million posts , you could also tag pupsofinsta and frenchiegram to reach a more targeted audience of people who really love French Bulldogs. This is the best way to get a lot of targeted engagement on your posts! Need some help finding unique or industry-specific hashtags? Hashtag Suggestions works by automatically finding relevant hashtags for your posts based on other hashtags that you use.

You can pick and choose which of these hashtags to add you to your post. This is a great way to make your caption the star of the show, without compromising any of the engagement you can get with hashtags! Hashtag Suggestions is available on all Later business plans — upgrade now to get access! Your hashtags should be relevant and contain keywords that your audience is actually searching for.

A great way to gain valuable hashtag inspiration is by looking at what successful brands in your network are doing. Look at brands with similar content, products, or target audience — and carefully assess their content strategy. Hone in on their top-performing posts in particular, and highlight the hashtags that could be applicable to your brand for future posts.

One of the best ways to find relevant hashtags is by following Instagram influencers that have the same or similar target audience as you. Every industry has its respective key influencers. Find out who these people are in your niche and use their posts as inspiration. These people are already well-established with your target audience, so why not learn from the best?

Surveying the landscape of trends that are relevant to your own hashtag is an easy and effective way to grow your community. But the picture was a little different when the metric measured was engagement rather than reach. Another study by Social Insider looked at the number of posts and how many followers. Now this study was from , which may be a good thing. Many bloggers who specialize in Instagram just go for the full 30 hashtags because that gives you the most exposure possible. Then test!

Try a few different combinations and track your analytics to see which ones work best. After all, what works with your audience is ultimately the most important thing. The maximum allowed Instagram hashtags is There used to be a trick where you could first post 30 hashtags in a comment, then go back and edit the photo caption to add 30 more hashtags. I prefer adding hashtags in comments, as these are quickly buried once you get a few user comments.

If you post this in your first comment, IGers will just see […] after your name in the photo stream. The hashtags are only invisible in the photo stream! If someone clicks to read comments, they will see the hashtags. You can do this manually, or for easier comparing, use Tailwind. Tailwind makes setting up either way easy. Schedule your posts, then automatically publish them to your business account. Or, they may not know.

But generally I see these hashtag comments between groups of IG friends who are helping each other get featured on Instagram hub accounts.

In , things are normalizing a little. But some of these top hashtags will still be relevant. Here are the 10 best Instagram hashtags for likes , according to All Hashtag , an Instagram analytics tool:. Family igers blackandwhite photographer food amazing girl happy fashionblogger. This is where those rule-breaking IGers use automation to follow accounts they think might follow them back. No one is making any judgement of your account.

You risk your account being shadowbanned or even closed. But back to those top tags, they may work for likes in the first second after you post. Your post will be quickly buried in the hashtag feed.

Unfortunately this is an ever-moving target. According to Markitors. From here on out, if you use the hashtag happythanksgiving, not only will your content most likely not show up for that hashtag, you might also be flagged for spam. The repetitive use of banned hashtags, leading to multiple flags to your account, could even result in shadow banning or account removal. Of course, in order to avoid these forbidden hashtags, you have to know which tags are banned.

Want to save the hassle of researching banned tags, and find the best assortment of hashtags for your audience? Click to learn more about Tailwind Hashtag Finder for Instagram.

You can find relevant tags by searching your keywords in Instagram, or using a site like Hashtagify. Try them if they seem useful! Hint: If you scroll down 20 rows and are still finding content posted in the last few seconds, that tag is too active! Stop using the most popular hashtags like pretty, beautiful, love and similar ones.

Your post will be buried in that feed within milliseconds. Note: Your content really needs to be awesome to stand out in a lighting-fast moving tag feed! Support, encourage, and regram them! No matter when you add a hashtag to your photo or video, it will appear in that hashtag feed with other photos and videos posted at its original posting time.

Keep in mind that if you add a hashtag to a photo after it was posted, the photo will still appear on the hashtag page according to the time it was originally posted, not the time the hashtag was added. If you get shadowbanned on Instagram, only you and your current followers will see your post when they search for the hashtags you used. This could also be due to shadowban.

Popular tags are often used on content that violates IG community guidelines. With the shadowban, it appears that even if you use a single banned hashtag in your post, Instagram will prevent your post from appearing on any of the hashtags you used!

So, you could search each hashtag feed individually for evidence that a tag is broken or banned. To sign up for a free TailWind trial, click here. If you insist on using uber-popular hashtags, you MUST post them in your post caption. Many of these even have avid fans! Then you have them ready on your clipboard to add in a comment immediately.

No fumbling, no wasting valuable seconds. Or, set up a text shortcut! People are scanning those hashtag feeds, and you need to stand out. To encourage the use of it, the company put the hashtag into their Instagram bio and paired it with a call to action. Usually, these involve the brand running a regular campaign and adding a hashtag to it in a caption or in the corner of the post. One example of a campaign hashtag is the jungalowxtarget one used to promote their recent collaboration.

For all posts related to this campaign, both Target and Jungalow will use the unique hashtag. After the collection is available to purchase, customers will also use the hashtag to document their sightings and purchases.

To find yours, head to some popular community and industry influencer posts and check out their hashtags. Many of these hashtags are simple. The hashtags that are easy to think up are usually the most used.

For craft beer enthusiasts, several exist: craftbeercommunity, craftbeergeek and craftbeerenthusaist are just a few of them. As you can see, all three of these are pretty straightforward and natural to think up, and include in posts for relevant brands. Location hashtags are pretty self-explanatory.

Most brands are based somewhere and if you have a physical location, this is even more useful for you. One example is the above dmvfoodie. The posts tagged with these are relevant for anyone searching for food recommendations or users in the DC metro area.

Have you ever seen a post about a national food day and wondered who the heck comes up with them? So when a day comes by that matches with your business, why not join in? For example, International Sushi Day is on June 18, and on Instagram, the hashtag has over 18k posts. Maybe you work with or are friends with a local sushi business.

Feature them in a post to help promote them. To make planning content for these easier, add them to your social media calendar. These hashtags start with the day of the week and then follow up with the topic.

There are generalized ones such as MondayMotivation and ThrowbackThursday. Nearly any brand can take part in these, and there are plenty of niche topics covered. These hashtags cover more interest-based topics and also happen to be daily.

For example, on MonsteraMonday, plant lovers post a photo of their monstera plants. This type of hashtag is one of the more difficult ones to post since it involves keeping tabs on the latest and knowing how to apply them to your brand.

For example, the image of Bernie Sanders sitting in a chair with mittens and a face mask on became an instant meme. The image was superimposed nearly everywhere imaginable by both individuals and brands alike.

But, like memes and trends are, it was short-lived. If you caught on early and participated, then you were able to reap the benefits of jumping on the trend. You may need to up your trendspotting skills for social media to get the most out of jumping on memes and trends in a timely and brand-relevant way that resonates.

These take a little more humor and are not often used by brands. Ironic or commentary hashtags are tied to the caption and usually at the end of it. These hashtags are not added to be searched on or to promote anything. For brands, these are not the most useful hashtags but might be relevant if your brand voice fits this kind of humor.

Some hashtags, usually offensive or spam ones, trigger a flag on your account. Others might get added because the newest posts have been identified as spam content.

Checking in on how all these hashtags are working out for you. By reviewing your analytics, you might end up finding that your most relied-on hashtags are not actually the ones resonating the most with audiences.

Using hashtags on Instagram has many benefits for brands: increased brand exposure, increased engagement and competitor analysis insight. Ready to get into more InstagramStrategy?